But there's many different types of rapists. There's the most common one, which can be talked out of doing what they're going to do (or they'll stop when you bop the on the nose or pepper spray them - but they also seek out incapacitated (or drunk) people, so, problem). There's aggressive ones that you certainly don't want to fight because they'll probably kill you, but maybe they can also be lessened through a campaign. Then, there's the rarest - the sociopath who enjoys human suffering. God help those who are attacked by the last category - ad campaigns are as meaningless to them as trying to appeal to them as a human being. The only thing that can stop them is jail or death.

Certainly we can think of something that isn't outright offensive or sexist, though. Many times, these types of ad campaigns are, when they really shouldn't be. Maybe also encourage people to report rapes (which is another HUGE problem) and offer more survivor services.