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GigiLeigh

(159 posts)
Mon Dec 2, 2024, 06:12 PM Dec 2

NETWORK FAILURE (How to Fix MSNBC) - D. Earl Stephens [View all]

Ever since the latest godawful election night in America, MSNBC’s ratings have been in the toilet, with some parts of their programming dropping audience share by nearly 50 percent. Turns out, many viewers aren’t happy with their appeasement of the American-attacking Trump in some parts of their 24/7 programming, or their attempt at “fair and balanced” news coverage that preceded the election by normalizing a hardcore racist who writes love letters to dictators. Then there was the not-so-subtle banging on the Democratic Party by some of their mouthy, daytime anchors, who just couldn’t acknowledge the party was correct on nearly every single major issue, but ironically lacked the bandwidth to tout their stellar work.
Only one thing seems crystal clear: America has never needed reliable, left-leaning news programming more than it does right now.

/snip

Our corporate media is now officially disgraceful, and failed to do its job by giving the greatest internal threat to America since the Civil War the attention it deserved. Democracy and our rights as Americans are hanging precariously by a thread, and these incompetent, bought-off boobs in the working press are in large part to blame for it. Regular visitors to this space will know how I feel about all this and them, so for the sake of time, I’ll just leave it at that for now.

/snip

Start listening to your audience, MSNBC. They hate you right now. They believe you have failed and betrayed them. Stop trying to be some “both-sides-do-it” news organization, and start capturing the millions of people who are starving for truth, and know a revolting racist when they see and hear one. Stop trying to be too many different things to too many different audiences. Immediately dump the half-baked garbage on your station — like, Morning Joe, for instance. Seriously, what is it that show supposed to be doing? What crucial niche is it fulfilling? Is showcasing two lily-white people kissing the two-ton ass of a dictator that important? Their stupid show bleeds into a significant problem I’ll delve into a bit more shortly: What the hell is your penchant for recruiting Republican refugees as headliners on your station? It’s disgusting. Start listening to what your audience wants immediately. Start giving them what they want instead of what you think they should want. It’s haughty as hell. They, not you, are all that matters.


There is more at the link below.

https://dearlstephens.substack.com/p/network-failure-c50
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