The tools used to easily consume content do not contribute cultural value. Touch pads are designed to consume content, not produce it. IPods make it easy to store and consume vast quantities of production music. Digitized images can be churned out and copied with almost no effort.
Our culture, meaning the arts, are increasingly intended to be easily distributed rather than offer a deeper insight into the human condition. There is no money in content production, but there is a boatload of cash to be made in distributing content that is easily consumed. The more easily it is consumed, the more the consumers will want to replace it. Thus we have production music designed to be earworms with hook lines, lol cats, blogs that are written to go viral, and McRibs.
If you want to actually get something out of an image, go to an art gallery or a museum. If you want to appreciate music, attend a live performance. If you want to read a book, go to a book store and invest in a book that has content you want to keep.
But truly, the best way to appreciate and enjoy culture is to produce it yourself. The producers of cultural content do so because they want to explore, but they are not special, magical shamans who have some insight into the human condition any more than anybody else. They have just given up the luxury of having others answer those questions for them. Anybody can do it. The human voice was designed to be able to sing. Human eyes are designed to make sense of the world around us. Our ears can hear just the right note. All it takes is practice and sacrifice.