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In reply to the discussion: (LMAO) Homophobes Threaten Boycott Over Mother's Day Ad with 2 Moms...JCPenny's Answer: [View all]Leslie Valley
(310 posts)30. Boycotts never work anyhow. Last year it was million moms against Ellen
But you better get to your nearest Penny's store asap because they need help!
J.C. Penney Is Awash In Red Ink: $552 Million Q4 Loss And Customer Flight
2/27/2013 @ 6:56PM
Struggling J.C. Penney swung to a dramatic loss in the fourth quarter, a dismal period that will do little to raise hopes about new CEO Ron Johnsons turnaround.
J.C. Penney lost $552 million, $2.51 a share, after earning $291.4 million, $1.28 a share, a year earlier. Excluding one-time items, J.C. Penney lost $427 million, $1.95 a share. Analysts had predicted J.C. Penney to lose 28 cents.
Revenue declined by 28.4% to $3.8 billion. Comparable store-sales fell by 31.7%, one of the clearest signals in todays report clear that customers are continuing to abandon the 110-year-old department store.
Shares of J.C. Penney fell 15% in after-hours trading.
Investors hoped for any sign that J.C. Penneys turnaround is starting to take hold. Already, new CEO Ron Johnson has reversed some strategies: bringing back sales, coupons and clearance racks. Hes said 2013 will be the make-it-or-break-it year for the company. This is the year that the new JCP takes shape, Johnson said today. (He prefers calling the company JCP, not J.C. Penney.)
http://www.forbes.com/sites/abrambrown/2013/02/27/j-c-penney-posts-wider-than-expected-552-million-loss-holiday-sales-fell-28/
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(LMAO) Homophobes Threaten Boycott Over Mother's Day Ad with 2 Moms...JCPenny's Answer: [View all]
Playinghardball
Feb 2013
OP
You know you're making strides forward when advertising is geared towards you :-D
KittyWampus
Feb 2013
#5
I started making it a point to try and find things I want/need at JC Penny's when...
Little Star
Feb 2013
#6
It says a lot that they can do it and it doesnt hurt their bottom line.
mountain grammy
Feb 2013
#14
My thing with same sex parents is that if they want to have kids, they must really want them
Victor_c3
Mar 2013
#47
Good. Bullies and bigots are just gonna have to get over it: this society is changing for the
apocalypsehow
Feb 2013
#38
JCPenney got a huge sales boost the last time the religious right boycotted them
Bjorn Against
Mar 2013
#41