Welcome to DU, Rabid_Rabbit! (Reply #31)

In the discussion thread: (LMAO) Homophobes Threaten Boycott Over Mother's Day Ad with 2 Moms...JCPenny's Answer: [View all]

Response to Rabid_Rabbit (Reply #10)

Thu Feb 28, 2013, 07:55 PM

calimary (61,210 posts)

31. Welcome to DU, Rabid_Rabbit!

Glad you're here. Agreed. And it's good news on two levels:

1) they're acknowledging (and clearly, accepting) the realities of a changing and evolving marketplace, and

2) they're recognizing that it DOESN'T hurt their bottom line. Evidently, they see WAY more support out there than opposition.

But you do have a point. Money trumps just about everything. And most companies cave to big pushes like this. Although... I'm not so sure homophobic objections LIKE THIS carry all that much weight anymore, at least outside the Westboro Baptist Church, that is.

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Replies to this discussion thread

66 replies	Author	Time	Post
(LMAO) Homophobes Threaten Boycott Over Mother's Day Ad with 2 Moms...JCPenny's Answer: [View all]	Playinghardball	Feb 2013	OP
Ha!! Nicely done, JCPenny, nicely done! nt.	OldDem2012	Feb 2013	#1
I hope JCP	fitman	Mar 2013	#54
Love it!	LeftofObama	Feb 2013	#2
Way to go!	CaliforniaPeggy	Feb 2013	#3
Hey Peggy,	Playinghardball	Feb 2013	#13
I'm pretty good, thanks!	CaliforniaPeggy	Feb 2013	#24
You should just about be ready to resume the kick boxing, right?	Playinghardball	Feb 2013	#25
Resume???	CaliforniaPeggy	Feb 2013	#26
When is your next title bout?	Playinghardball	Mar 2013	#61
LOL	ismnotwasm	Feb 2013	#4
You know you're making strides forward when advertising is geared towards you :-D	KittyWampus	Feb 2013	#5
I started making it a point to try and find things I want/need at JC Penny's when...	Little Star	Feb 2013	#6
Yeah the Ellen	OwnedByCats	Mar 2013	#51
Well done, JC Penny	Scootaloo	Feb 2013	#7
Great advertisement but	Rabid_Rabbit	Feb 2013	#8
You're right about marketing, but...	PennyK	Feb 2013	#9
Agree	Rabid_Rabbit	Feb 2013	#10
Welcome to DU, Rabid_Rabbit!	calimary	Feb 2013	#31
Yeeeeeaaahh!	Bucky	Feb 2013	#11
Everything in life is pandering.	SCVDem	Feb 2013	#12
just be sure it's a Polar Bear Coke!	BlancheSplanchnik	Feb 2013	#16
It says a lot that they can do it and it doesnt hurt their bottom line.	mountain grammy	Feb 2013	#14
Um, I hate to break it to you, but JCP is a disaster.	Dreamer Tatum	Mar 2013	#56
I know they've been struggling	mountain grammy	Mar 2013	#57
I haven't been a fan of JCPenny's for years . . .	MrModerate	Feb 2013	#15
If only JC Penney would return to my town!	Hekate	Feb 2013	#17
need some new jeans	hopemountain	Feb 2013	#18
me too!	sarchasm	Mar 2013	#52
Yay	Ms. Toad	Feb 2013	#19
people, if you haven't been to JCP give them another chance	Skittles	Feb 2013	#20
I have always loved shopping at JCP	Ishoutandscream2	Mar 2013	#53
I went again last night	Skittles	Mar 2013	#59
I just got home from JCPenney	AndyA	Feb 2013	#21
starting to look at JCP!!	uponit7771	Feb 2013	#22
Yep, when JCP stood up for Ellen I decided they were worth patronizing.	OriginalGeek	Feb 2013	#23
Saw an insurance ad last night with a husband/husband couple. Homophobes	appleannie1	Feb 2013	#27
Beautiful	Smilo	Feb 2013	#28
I love those photos they used.	calimary	Feb 2013	#29
And it doesn't hurt that those kids are	xxqqqzme	Mar 2013	#44
My thing with same sex parents is that if they want to have kids, they must really want them	Victor_c3	Mar 2013	#47
Wow - such a smashingly GOOD point, Victor_c3!	calimary	Mar 2013	#66
Boycotts never work anyhow. Last year it was million moms against Ellen	Leslie Valley	Feb 2013	#30
Thanks for the tip! Will get to Penney's asap! And boycotts...	displacedtexan	Feb 2013	#32
Dominos boycott worked? No - they are doing just fine -	Zax2me	Feb 2013	#36
I never go to Penny's...	awoke_in_2003	Feb 2013	#33
Yeah, good idea.. Don't know if there's a Penny's	Cha	Feb 2013	#40
JC Penney has much bigger problems than any ad	Zax2me	Feb 2013	#34
I very much agree with	Berlin Expat	Mar 2013	#50
In your fucking faces, homophobes!	Iggo	Feb 2013	#35
Haha!! nt	Lucky Luciano	Feb 2013	#37
Good. Bullies and bigots are just gonna have to get over it: this society is changing for the	apocalypsehow	Feb 2013	#38
They already tried that with	Cha	Feb 2013	#39
And Starbucks. Lost that one bigtime.	joeunderdog	Mar 2013	#64
JCPenney got a huge sales boost the last time the religious right boycotted them	Bjorn Against	Feb 2013	#41
You know what I make of these ads?	Beartracks	Mar 2013	#42
I like the kids in those ads	NBachers	Mar 2013	#43
Well played, JC Penney, well played.	tavalon	Mar 2013	#45
Some but not all of my clothes came from JC Penneys	madokie	Mar 2013	#46
Good for them.	Arkansas Granny	Mar 2013	#48
Wow. Sold. I'll go out of my way to shop there now.	Chorophyll	Mar 2013	#49
"Don't look at gays, don't hear about gays, don't talk about gays."	ck4829	Mar 2013	#55
Ha ha!!! I really hate hate groups like One "Million" Moms.	Initech	Mar 2013	#58
Fair & Balanced!	Eleanors38	Mar 2013	#60
Haha, love that! K&R	closeupready	Mar 2013	#62
HUGE K & R !!!	WillyT	Mar 2013	#63
I think I will go to JC Penny, and see if they have anything I need.	reverend_tim	Mar 2013	#65

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