that it's not just direct taxpayer dollars going to Rush to either sponsor or pay for his programming.

It's the fact that his advertisers are willing to pay more to sponsor his program knowing that millions of armed forces personnel are a part of his audience. That audience is provided to him courtesy of the taxpayers. Thus, the taxpayers are boosting his ratings, thus boosting his ad revenue.

Either way you look at this, it sucks, and it needs to be changed.