The expense hype. ACA will be more expensive for some people (at first)....but that is compared to the junk policy premiums prior to ACA. Many people just don't understand that they had crap, so insurance companies could be generous with cheap premiums. The right wing media and GOP are going to exploit these increases as much as possible. They are already claiming people can't afford the new plans (especially those who don't qualify for subsidies). But, if insurance companies have out priced their consumer market with the new ACA plans, they will be adjusting their prices. There is going to be a lot of competition come 2014.