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Sat Sep 6, 2014, 04:14 AM

Why Kim Kardashian Is the Perfect Icon for Our Sick Society [View all]

http://www.alternet.org/economy/why-kim-kardashian-perfect-icon-our-sick-society



Kardashian represents the pinnacle values of late-stage American-style capitalism: opportunism, effortless celebrity, obsession with wealth and image, narcissism, and above all, making a fortune doing nothing useful.

In her ripened curves, the fruits of unbridled capitalism are made flesh. In her dogged ambition to be rich and be seen, she is the Lady Bountiful of the Celebrity-Industrial Complex, endorsing any product that will have her, no matter how contradictory. Diet systems? Of course! McDonald’s? Mais oui! The mirror image of the market stripped of regulation, she is the marketer unburdened by responsibility.

Turning the world into a camera, Kardashian takes self-obsession to new heights: She is the queen of the selfie, compiling a 352-page series of snaps into an unpublished book called “Selfish,” soon available to all in hardcover. Her smartphone gaming app, “Kim Kardashian: Hollywood,” invites players to follow her animated image as she frolics through a commercial playground. The app is already worth $200 million after a midsummer release, its candy-colored cartoons perfectly reflecting the infantile ethos she represents.

Kim Kardashian is simply the id of capitalism run wild, the narcissistic force that wants what it wants, when it wants it, an incarnation of the fulfilled wish to talk and think about absolutely nothing while rolling in snuggly designer sheets. Unattached and oblivious, the spoiled child becomes the American avatar of freedom and self-expression, something elevated and even holy.

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