And the cravenness with which they capitalize on the free labor of the ballplayers, who are subject to compensation rules that can only be fairly described as sadistic, is also beyond compare.
I watched two Elite Eight games this weekend. I have never seen so many commercials. There would be a string of 8 commercials, then like 45 seconds of play, then another long string of commercials. Then even the actual players on the bench were wearing matching shirts with corporate slogans and logos on them - players who were compensated with nothing at all, remember. Even the announcers were filling every available free second of time with pitches for one product or another.
At a certain density, that number of commercials has to be a form of brainwashing. How many times do I really need to be told about some Pizza Hut crust or the latest artificial soft drink? Or listen to the siren song of a sweet, beautiful voice who wants me to change my auto insurance to her employer's company?
The whole production practically made me vomit. If not for the stellar excellence of the Notre Dame-Kentucky matchup - again, by players who by rule get no compensation for their efforts - it would have been completely unwatchable.
I will never watch an NCAA game ever again. I am not subjecting my brain to the predations of an advertising industry that is possessed of neither conscience nor decency.