Chefs has been in business for 36 years, and was not real competition for Target.. I was surprised then and now they are gone..
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They have always had great bargains on Cuisinart things that I love
from the purchase back in 2013:
MINNEAPOLIS - March 14, 2013
https://corporate.target.com/press/releases/2013/03/target-to-expand-cooking-and-kitchenware-business
CHEFS Catalog and Cooking.com businesses will be combined into new, wholly owned subsidiary
Target Corp. (NYSE: TGT) today announced agreements to acquire CHEFS Catalog and assets of Cooking.com in two separate transactions. The e-commerce acquisitions are aimed at expanding Targets presence in the growing cooking and kitchenware market.
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We are excited to bring CHEFS and Cooking.com into the Target family, said Casey Carl, president of Multichannel and senior vice president, Enterprise Strategy, Target. We know consumers are increasingly looking online for cooking solutions to make their lives easier from utensils and cookware, to recipes. These strategic transactions provide us a great way to address this growing opportunity and will offer expanded online options for our guests.
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Were delighted to be a part of the Target organization, said Mr. Littleton. CHEFS has grown and thrived online by offering a well-edited selection of leading kitchen tools, gadgets and accessories. Combined with Cooking.com and their strong Powered By partnerships, their vast array of recipes and user-driven product ratings and reviews, we believe were well-positioned to provide an even richer online experience for our collective customers.
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About CHEFS Catalog
CHEFS Catalog is a leading direct-to-consumer specialty retailer of top rated cookware, bake ware, cutlery, kitchen tools and cooking utensils aimed at inspiring home chefs to create delicious and new recipes. Founded in 1979 and based in Colorado Springs, Colo., CHEFS operates www.chefscatalog.com, and sells leading brands, including All-Clad, Cuisinart, Le Creuset, KitchenAid, Scanpan, Wusthof and more. CHEFS is a portfolio company of JH Partners, a San Francisco based consumer-focused private equity firm.
About Cooking.com
Cooking.com, a leading culinary e-commerce company, builds innovative, entertaining shopping experiences with trusted brands. Through its Powered By Cooking.com network, Cooking.com operates uniquely branded stores, including the Food Network Store, Calphalon Store, and Rachael Ray Store. Cooking.com offers over 30,000 products for the kitchen as well as recipes, cookbooks and a growing library of member-submitted cooking content. The company was founded in 1998 and is based in Marina Del Rey, Calif.