Why do nearly half of Americans vote Republican?

[Gabi Hayes]

36. neurolinguistic PR, straight from Freud's nephew

https://www.lewrockwell.com/2005/02/stephen-bender/karl-rove-the-spectre-of-freudsnephew/

this is where it all started, at least in terms of the 20th century, basically applying, systematizing techniques used as long their was any sort of communication by language

"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country… We are governed, our minds molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized… "

So opens Propaganda (1928), one of several strikingly frank analyses of western social psychology written by Edward Bernays. This nephew of Sigmund Freud founded the public relations industry in the United States.

I link this thing about once a month.

Bernays was seminal in developing the language control techniques which hold sway as we sit here in wonderment what they've wrought: Mussolini, Hitler, Huey Long, Reagan, Gingrich, (who clearly studied them, and published his own version for GOPAC), Bush II, now Trump

Jacques Ellul is also a good source for understanding the use of PR techniques to keep the hoipolloi as a massive herd, doing the bidding of those who control the flow of information