General Discussion
In reply to the discussion: Poll: Colorado Wants Marijuana Legalized, Regulated Like Booze and Smokes [View all]joshcryer
(62,265 posts)I just think that a lot of traction gained was the "responsibility" message that was being sent. Most people know that a lot of people do marijuana, but they were more affected, in my opinion by the whole "people will do it anyway, let's legalize it and regulate it," message.
I would be more for that ad if that young woman actually talked about the negative impacts of alcohol as your post expresses, but she doesn't do that. She just says she "drank a lot." Then there are those PSA's that were on the air awhile ago trying to correlate date rape with marijuana (I looked in vein but I can't find that PSA, it was completely messed up and unrealistic). So I don't know how well that would sell.
I do appreciate that in 30 seconds they didn't have much time to relate the overall message, and they tried very effectively to make the case that the drug isn't as bad as alcohol. I haven't seen it on air here yet, I don't know if it's playing over the public airways. It's unclear to me that it could even be played on the public airwaves since it tries to make a subjective statement about the high you get (could be considered advertising for the drug, which I am not sure the stations in this town would allow). If it is on the airwaves, awesome, just haven't see it here in the Springs.
Note: there are regular ads about "alternative medicine" on the airwaves here. There are stores here that aren't ambiguous that they sell pot, they just don't mention it explicitly. There's one TV ad where two very pretty young women (not models, average looking but pretty women) are talking about their new store and there's a lot of "green" and psychedelic imagery. It's amazing. When I saw that I was blown away. We're really moving forward.