General Discussion
In reply to the discussion: Is America ready for a female/female ticket in 2020? [View all]NewJeffCT
(56,828 posts)The more charismatic candidate wins every time in the modern era.
It doesn't matter that Carter and Mondale were smarter than Reagan and also very competent people, they lost to the most charismatic Republican since Teddy Roosevelt.
In 1988, neither candidate was charismatic, but Dukakis was epically uncharismatic.
In 1992 and 96, the Democrats ran the extremely charismatic Bill Clinton and won handily both times.
In 2000 and 2004, the faux "down home charm" of George W Bush defeated the "elite" and "aloof" intellectuals Al Gore and John Kerry.
In 2008 and 2012, The charismatic Barack Obama beat experienced, but surly John McCain and then aloof elitist Mitt Romney.
In 2016, Hillary Clinton was smart and supremely qualified, but not nearly as charismatic as her husband, and lost to charismatic snake oil salesman and media coverage magnet Trump.