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In reply to the discussion: The Menace of Unreality: How the Kremlin Weaponizes Information, Culture and Money [View all]Madam45for2923
(7,178 posts)Robert Mercer: the big data billionaire waging war on mainstream media
With links to Donald Trump, Steve Bannon and Nigel Farage, the rightwing US computer scientist is at the heart of a multimillion-dollar propaganda network
But there was another reason why I recognised Robert Mercers name: because of his connection to Cambridge Analytica, a small data analytics company. He is reported to have a $10m stake in the company, which was spun out of a bigger British company called SCL Group. It specialises in election management strategies and messaging and information operations, refined over 25 years in places like Afghanistan and Pakistan. In military circles this is known as psyops psychological operations. (Mass propaganda that works by acting on peoples emotions.)
Cambridge Analytica worked for the Trump campaign and, so Id read, the Leave campaign. When Mercer supported Cruz, Cambridge Analytica worked with Cruz. When Robert Mercer started supporting Trump, Cambridge Analytica came too. And where Mercers money is, Steve Bannon is usually close by: it was reported that until recently he had a seat on the board.
Last December, I wrote about Cambridge Analytica in a piece about how Googles search results on certain subjects were being dominated by rightwing and extremist sites. Jonathan Albright, a professor of communications at Elon University, North Carolina, who had mapped the news ecosystem and found millions of links between rightwing sites strangling the mainstream media, told me that trackers from sites like Breitbart could also be used by companies like Cambridge Analytica to follow people around the web and then, via Facebook, target them with ads.
On its website, Cambridge Analytica makes the astonishing boast that it has psychological profiles based on 5,000 separate pieces of data on 220 million American voters its USP is to use this data to understand peoples deepest emotions and then target them accordingly. The system, according to Albright, amounted to a propaganda machine.
A few weeks later, the Observer received a letter. Cambridge Analytica was not employed by the Leave campaign, it said. Cambridge Analytica is a US company based in the US. It hasnt worked in British politics.
Which is how, earlier this week, I ended up in a Pret a Manger near Westminster with Andy Wigmore, Leave.EUs affable communications director, looking at snapshots of Donald Trump on his phone. It was Wigmore who orchestrated Nigel Farages trip to Trump Tower the PR coup that saw him become the first foreign politician to meet the president elect.
Wigmore scrolls through the snaps on his phone. Thats the one I took, he says pointing at the now globally famous photo of Farage and Trump in front of his golden elevator door giving the thumbs-up sign. Wigmore was one of the bad boys of Brexit a term coined by Arron Banks, the Bristol-based businessman who was Leave.EUs co-founder.
Cambridge Analytica had worked for them, he said. It had taught them how to build profiles, how to target people and how to scoop up masses of data from peoples Facebook profiles. A video on YouTube shows one of Cambridge Analyticas and SCLs employees, Brittany Kaiser, sitting on the panel at Leave.EUs launch event.
Facebook was the key to the entire campaign, Wigmore explained. A Facebook like, he said, was their most potent weapon. Because using artificial intelligence, as we did, tells you all sorts of things about that individual and how to convince them with what sort of advert. And you knew there would also be other people in their network who liked what they liked, so you could spread. And then you follow them. The computer never stops learning and it never stops monitoring.
https://www.theguardian.com/politics/2017/feb/26/robert-mercer-breitbart-war-on-media-steve-bannon-donald-trump-nigel-farage