General Discussion
In reply to the discussion: Trump just a symptom. RW Media is the cause of our political misery. [View all]ewagner
(18,964 posts)was based on a completely clever business scheme...
All those tiny, financially distressed local radio stations were given Rushbo's program for FREE...they didn't pay anything for the content but Rush's EB network got to keep one-half of the advertising slots and the local station got to sell and keep the revenue from the other half.
Sooooo...EB got sell ad space at a premium price because of the broad national coverage and the tiny local stations got to pick up listenership from the embedded conservative base AND charge more for advertising and hence make a tidy little profit. Rush was a double whammy for the stations...entertainment and politics..
And it grew...and grew as local AM stations faced the choice of extinction or compliance....