Harley-Davidson enters race to buy Italian rival Ducati: sources

[Sailor65x1]

9. Your information is somewhat outdated.

I have a Ninja and a Low Rider in my garage. Both have very effective ABS, and Ducati builds nothing that can catch either of them. Ducati was way behind the curve on usable rider aid tech.

There is a reason Harley has better than 50% of our market. It's because they build bikes that are the best at being what they are meant to be. The key is in experienced riders knowing what those bikes are meant to be rather than trying to turn apples into oranges. Additionally, Haeley's demographic has actually been getting younger, not older. A recent push into new styling and feature levels has only begun to accelerate that trend.

Ducati does build a beautiful machine, no doubt. But it is a brand that has needed a refresh for a very long time. And to an experienced rider, it becomes clear that Ducati shares more traits with Harley than it does with its sportbike building brethren.

Having spent time on Ducati bikes in the street and on the track, I for one am excited to see the possibilities here.