It's just like how Google bought YouTube.

I don't have any accounts on "social media" but have an uncle (my mother's baby brother) who will be 79 this year and who got hooked into Facebook as his means to "communicate" with his old neighborhood and school buddies, and he'll forward memes and jokes and recipes to them (and to me, his kids, and my other cousins).

And I did see some news reports that posted images of some of his texts to people he knew who were apparently bugging out at his out-of-nowhere self-aggrandizing comments.