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chia

(2,244 posts)
10. Emerdata
Sat Jan 4, 2020, 05:42 PM
Jan 2020
Emerdata Limited

Emerdata Limited was established in August 2017, by many of the people involved in Cambridge Analytica.[14][15][16][17] Emerdata was established in 2017 by the chief data officer and chairman of Cambridge Analytica's parent company SCL Group, which closed operations on 1 May 2018.[18][19][20] Its headquarters in London is in the same building as Cambridge Analytica.[21][22][23]

Emerdata's board of directors included Frontier Services Group officer Johnson Chun Shun Ko [zh],[24][23] Cambridge Analytica investor Rebekah Mercer,[25][24] and Cambridge Analytica CEO Alexander Nix.[26][27][28][29] In January 2018, Emerdata reportedly raised $19 million from international investors.[30] Emerdata was widely discussed in the news media. It was portrayed as a potential successor to Cambridge Analytica.[31][32][21] In May 2018, Nigel Oakes, founder of the SCL Group, Cambridge Analytica's British affiliate, acknowledged that Emerdata's intent had been to acquire Cambridge Analytica and SCL, but said that these plans had been abandoned and that Emerdata and its partly-owned subsidiary Firecrest Technologies Ltd., which had been set up by former Cambridge Analytica CEO Alexander Nix, would be wound down.[33]

In July 2019, it was revealed that Emerdata Limited "fully acquired" those companies, "has been footing the SCL companies’ legal bills amid bankruptcy proceedings, investigations, and lawsuits on both sides of the Atlantic", and "also paid millions to acquire what remained of the companies while they [were] being liquidated".[13]
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