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Sat Jan 30, 2021, 09:00 PM

Tim Cook May Have Just Ended Facebook [View all]

https://www.inc.com/justin-bariso/tim-cook-may-have-just-ended-facebook.html

BY JUSTIN BARISO

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Excerpt:

. . . In a recent speech at Brussels' International Data Privacy Day, Apple CEO Tim Cook went on the offensive against Mark Zuckerberg and Facebook. Cook's speech seems to be a direct response to Facebook's recent attack on Apple, in which the world's largest social network took out full-page ads in several newspapers attacking Apple's new privacy changes.

"We should not look away from the bigger picture and a moment of rampant disinformation and conspiracy theory is juiced by algorithms. We can no longer turn a blind eye to a theory of technology that says all engagement is good engagement, the longer the better, and all with the goal of collecting as much data as possible.

Too many are still asking the question, 'How much can we get away with?' When they need to be asking, 'What are the consequences?'

What are the consequences of prioritizing conspiracy theories and violent incitement simply because of the high rates of engagement?

What are the consequences of not just tolerating but rewarding content that undermines public trust in life-saving vaccinations?

What are the consequences of seeing thousands of users joining extremist groups and then perpetuating an algorithm that recommends even more?"


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