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hlthe2b

(102,134 posts)
8. Well, what do you know: Montgomery Ward brand name is back as an Internet and catalog retailer
Thu Apr 18, 2019, 11:48 PM
Apr 2019
https://www.deseretnews.com/article/650219424/Montgomery-Ward-brand-name-is-back-as-an-Internet-and-catalog-retailer.html

CHICAGO — There is life after death — at least in retail.

Five years after Montgomery Ward went out of business, its brand name has been revived on the Internet, and there's even a 21st-century version of the Wards holiday catalog that was standard fare in American households for decades at this time of year.

Without stores, this Wards is a bit different from the chain that thrived for more than a century until liquidating in 2001 after Wal-Mart and other discounters and department stores left it badly out of fashion.

But Direct Marketing Services Inc., the catalog marketer that acquired the Wards name out of bankruptcy in 2004, insists it is faithfully carrying on a legacy that dates to 1872 when Aaron Montgomery Ward established the first mail-order business.




I had no idea:

https://www.wards.com/
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