Daily Holidays - April 20

[In_The_Wind]

2. Happy 4-20 day.

As reported in People, this April 20 will see the introduction of the BRRR-ito—an ice cream burrito—to all Ben & Jerry’s Scoop Shops and that ever-growing lineage of pandering to its most obvious fanbase.

Much as people who smoke pot don’t really need 4/20 as an excuse, you don’t really need to eat ice cream in the form of a burrito. Nevertheless, both are pretty fun—and judging by the Apple-aping ad below, explicitly meant to be enjoyed together. “You’ll see why 4.20 will be exactly like 4.20,” the announcer says. What does that even mean? Who cares, dude. Ice cream burrito.