Why Conor Lamb won

[DeminPennswoods]

2. About those animated Lamb/sheep ads

I laughed every time one ran despite knowing how ridiculous they were. They might not have been effective, but they were funny. I say this because Democrats, despite having, I suspect, far more humorists in their ranks than Rs do, don't use humor in their ads. Humor is an effective tool to make a point. One need look no further than The Daily Show, SNL, the opening monologues of Colbert, Kimmel, Fallon, Conan, etc. to know that.