How David Cameron’s PR team duped newspapers across the country with generic ‘love letters’

[Bad Dog]

4. He's the master of ersatz sincerity.

Remember when he forgot he was a "Villa" supporter because West Ham wear the same colours?

It's not like it's that hard to fake it well. He could just have paid different people to pen their own letters. Instead he tried to do it on the cheap. And that's at the root of all of this, his contempt for the ordinary person. It's born of elitism from Eton to the Bullington Boys. Clearly his contempt for ordinary people is such that he thinks we're all too thick to notice.