I was once held up against a tree and punched in the face and stomach repeatedly. Teachers saw the last moments of this incident and all of other incidents as well as administrators.
The worst that happened to the bullies was they were told to stop, sometimes had to sit in the principal's office.
And whatever they got in terms of punishment so did I. After all it must take two. When I started fighting back I got threatened with more severe punishment. When I complained to the principal's face that he and the school at large was not helping me, I was so angry I used curse words.
I got suspended for swearing and grounded for same at home.
I will call it bullying because bullying is not the normal social teasing and challenges young people go through. It is assault. The effort is to change the perception of the word I think that that is the proper thing to do because that is what so many had to deal with in the past and that is the term that was used. It was not ok then and we didn't call it assault, whether we should have or not, so bullying doesn't get to remain an innocent word any more.