The couch set up in Central Park was oversize and lime green and crowded with Instagram celebrity dogs and cushions bearing the logo of Scotch-Brite lint rollers. It was a warm, sunny Wednesday in May. The dogs wore lime green and yellow Scotch-Brite bandannas and their owners wore expressions of strenuous amusement.
The event, Scotch-Brite said, featured some of New York City’s leading “pupfluencers”: Toast (@toastmeetsworld), a rescued spaniel with 377,000 Instagram followers, famous for her hanging tongue; Louboutina (@louboutinanyc), the “hugging dog” with 165,000 followers, and more.
Fans and passers-by waited in line to take selfies with the dogs. People magazine was doing a Facebook Live piece. “Guys,” the moderator asked, “how important are lint rollers to all of you in your day-to-day life?”
“They are very important for me, particularly when it comes to clothing,” said the owner of the up-and-coming Griffon, Sprout (@brussels.sprout, 63,000 followers).
To some, this scene may have seemed odd. In fact, given the rise of influencer marketing, in which people with big social-media followings are paid to promote products, and the hugeness of animal photos on Instagram, it was closer perhaps to inevitable.
https://www.nytimes.com/2017/07/13/nyregion/instagram-dogs.html
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