NRA MEMBERS WANT TRAINING FOR CONCEALED CARRY GUN OWNERS

[sarisataka]

4. Gon controllers: trust us

The guide spells out how to talk about gun control and when to press the issue, the best time being in the wake of a publicized shooting. For example, it calls on gun control advocates to speak out, "don't wait" for the facts, after a shooting like Martin's heightens awareness of the issue.

"The debate over gun violence in America is periodically punctuated by high-profile gun violence incidents including Columbine, Virginia Tech, Tucson, the Trayvon Martin killing, Aurora, and Oak Creek. When an incident such as these attracts sustained media attention, it creates a unique climate for our communications efforts," said the guide.

"A high-profile gun violence incident temporarily draws more people into the conversation about gun violence," added the talking points. "We should rely on emotionally powerful language, feelings and images to bring home the terrible impact of gun violence," said the guide, which also urged advocates use images of scary looking guns and shooting scenes to make their point.