What does the right-wing frame
Government is not the solution to our problem;
government is the problem
intend to accomplish?
First, it legitimizing the cutting of Govt services,
the social safety net, public education etc.
Second, it creates a division between constituents
and public servants. An us vs them mentality.
Third, it demoralizes people looking for "leadership"
or "support" from their elected representatives.
Fourth, once that type of thinking is internalized
people would naturally have lowered expectations
of their elected representatives.
Lowed expectations allow continued degradation
of the quality of representation.
This explanation is not exhaustive, but should serve
to make the point of what such a talking point
is intended to accomplish.
To answer your question, "What could be our simple message?"
we first need to define the intended goal or outcome of any message.
IN the most basic sense there needs to be a reconnection
between the public and it's representatives.
To that end something like;
"WE the People are the Government"
Those people in Dee Cee are working for the public interests.
If there is a problem you know who to hold accountable.
Understand that is an unfocused and possibly misguided message
absent a clearly defined set of goals and expected results.