Senator Sanders claims that Super PACs buy elections, that he will make Citizens United a litmus test for his Supreme Court nominees, and yet he says that he will take a knife into an advertising gunfight.
Either advertising works, or it doesn't. Which is it?
Seven of the richest ad campaigns in history-- combined --totaled 93.6 million in television and other advertising dollars, and that's from heavy hitters like Honda, Pepsi and Chrysler. Republicans are said to be pouring $2 billion plus into the 2016 election.
At this point, though, even the Koch brothers seem to be backing off their initial proposed budget of $889 million dollars for 2016. I believe this is because they can sense that Secretary Clinton is the overwhelming favorite. That is especially true if her running mate turns out to be Secretary Julian Castro. Such a combination would be the kind of dream ticket that could beat any possible Republican configuration, including Zombie Reagan and Baby Jesus.
If, on the other hand, Senator Sanders somehow wins the nomination, then the Koch brothers and the rest of the GOP sharks will smell blood and spend as much as a billion dollars on TV, radio and internet advertising just in Florida and Ohio. And according to Senator Sanders' own logic and rhetoric that would spell his doom. Because advertising works. Why else would anyone care about Citizens United?
That's why Secretary Clinton's plan of action, more nuanced and much smarter, is to use the weapon that the GOP created to beat them, then disarm it.
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