Reply #17: Ouch my head hurts with so many corporate buzz words

[CatholicEdHead]

Invest all of its growth, as well as restructuring savings, back into the first wave of trajectory-changing growth initiatives. This represents an incremental $300 million to $400 million investment in quality, marketing, R&D and capability-building.
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In 2008, the company expects its operational turnaround to gain momentum. Kraft will again grow revenue 3% to 4% organically, with operating income exceeding revenue growth. The company will invest a portion of its growth back into the business, including further marketing spending, toward a long-term target of 8% to 9% of net revenue.

So, screw the workers over in a "growth initiative" and put the rest towards "marketing spending"?