Reply #4: I already told you mine....posted here at DU or elsewhere...

[Gloria]

A Media Watch Special Report......... September 11, 2003

THE DEMOCRATIC MESSAGE IN 2004: LOOKING BACK TO FIND THE FUTURE

by Gloria R. Lalumia



On August 11, 2003, Former Texas Governor Ann Richards paid a visit to Larry King; a caller asked the following question:



CALLER: We all know that Democratic candidates are reduced to basically soundbytes and ridicule in the media. How can Democrats force attention back to the fact that whether it's the problems with the economy, national security, utility and industrial deregulation are the products of failed regressive Republican Party policies…



RICHARDS: Once our nominee is chosen, the opportunity for getting the message out there is going to be much easier than it is now. Because there's so many candidates it just kind of becomes a clutter. But once that nominee is chosen the biggest problem the Democrats are going to have is choosing a single message and not being all over the place. Because of the Bush record on the economy, on medical care, on education, we have such a wealth of stuff that we can use, that I'm afraid that we're going to get too splayed out and there isn't going to be a concise message. Do you understand? KING: You would make it a one-issue campaign?

RICHARDS: Well, no, you don't do that, but you try to select an issue so that it can encompass more than one or two things and consistently drive that message home

(http://www.cnn.com/TRANSCRIPTS/0308/11/lkl.00.html).





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Here’s my take on the situation, Ann.

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