Reply #55: Some of us like the smell of Hoppe's #9 ...

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Stroke of Marketing Genius: Hoppe's No. 9 Air Freshener - 19
by J. R. ABSHER August 06, 2010

We don’t know if it was a marketing professional or a grizzled old duck hunter who suggested it, but whoever came up with the idea for a new hanging air freshener imbedded with the scent of Hoppe’s No. 9 Gun Solvent deserves kudos from the hunting and shooting community.

Introduced this week by Hoppe’s Gun Care Products, the Hoppe’s No. 9 Air Freshener is recommended for the den, gun room, dog kennel or pickup truck—“anywhere you want the nostalgic smell of Hoppe’s No. 9.”

Frank Hoppe first developed a mix of 9 different ingredients to create the original Hoppe’s No. 9 gun solvent in 1903. Today, more than 100 years later, the smell of Hoppe’s gun cleaner continues to evoke fond memories of fathers, grandfathers, memorable hunts and great days in the field.

A 2008 book, “The Art of Manliness,” by Brett and Kay McKay, lists Hoppe’s No. 9 gun solvent as one of its “Top 15 Manly Smells,” along with hardware stores, gunpowder, Scotch whisky, campfires and barbershops.