Kerry TV ads outpace Bush's

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Sen. John Kerry's campaign and groups opposed to President Bush have run almost twice as many TV ads in closely contested states as the Bush-Cheney campaign. That is the opposite of what many political experts predicted before March, when Kerry emerged as the likely Democratic candidate for president.

The gap could grow by the July 26 start of the Democratic National Convention. This month, the Kerry campaign plans to spend $18 million on TV ads, outpacing the Bush campaign by about $10 million. Kerry's ads include the first one spotlighting his running mate, Sen. John Edwards (news - web sites), D-N.C.

"It was supposed to be 'poor John Kerry,' or 'poor Democrats, they'll be overwhelmed by a Bush money machine' " that would saturate 16 to 20 competitive states with TV ads, says Larry Sabato, director of the Center for Politics at the University of Virginia.

USA TODAY obtained data collected by TNS Media Intelligence/Campaign Media Analysis Group, which tracks political ads. The data, covering 17 closely contested states from March 3 through June 26, show:

• The Kerry campaign's ads were shown 72,908 times, 3.1% more than the Bush-Cheney campaign's 70,688 showings.

• Political groups' ads were shown 56,627 times. All but 513 were ads by liberal, anti-Bush groups such as MoveOn PAC and The Media Fund. The others were by conservative groups.

Taken together, about 129,000 Kerry or anti-Bush ads were aired, 82% more than the Bush-Cheney total.


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