NYT Columnist: How Kerry Became a Girlie Man

[Maddy McCall]

Frank Rich
Sept. 5 04

ONLY in an election year ruled by fiction could a sissy who used Daddy's connections to escape Vietnam turn an actual war hero into a girlie-man.

As we leave the scripted conventions behind us, that is the uber-scenario that has locked into place, brilliantly engineered by the president of the United States, with more than a little unwitting assistance from his opponent. It's a marvel, really. Even a $10,000 reward offered this year by Garry Trudeau couldn't smoke out a credible eyewitness to support George W. Bush's contention that he showed up to defend Alabama against the Viet Cong in 1972. Yet John F. Kerry, who without doubt shed his own blood and others' in the vicinity of the Mekong, not the Mississippi, is now the deserter and the wimp.

Don't believe anyone who says that this will soon fade, and that the election will henceforth turn on health-care policy or other wonkish debate. Any voter who's undecided by now in this polarized election isn't sitting around studying the fine points. In a time of fear, the only battle that matters is the broad-stroked cultural mano a mano over who's most macho. And so both parties built their weeklong infotainments on militarism and masculinity, from Mr. Kerry's toy-soldier "reporting for duty" salute in Boston to the special Madison Square Garden runway for Mr. Bush's acceptance speech, a giant phallus thrusting him into the nation's lap, or whatever. ("To me that says strength" is how his media adviser, Mark McKinnon, forecast the set's metaphorical impact to The Times.) Though pundits said that Republicans pushed moderates center stage last week to placate suburban swing voters, the real point was less to soften the president's Draconian image on abortion than to harden his manly bona fides. Hence Mr. Bush was fronted by a testosterone-heavy lineup led by a former mayor who did not dally to read a children's book on 9/11, a senator who served in the Hanoi Hilton rather than the "champagne unit" of the Texas Air National Guard, and a governor who can play the role of a warrior on screen more convincingly than can a former Andover cheerleader gallivanting on an aircraft carrier.

Not that Mr. Bush is ignorant of the ways of Hollywood. Unlike Mr. Kerry, whose show business pals he constantly derides, the president actually worked in the film business. In the 1980's he lined his pockets as a board member of Silver Screen, which financed Disney movies. Maybe he even picked up a few tricks of the trade along the way. The elevation of Mr. Bush to Rambo, as The New York Daily News dubbed him last weekend, and the concurrent demotion of Mr. Kerry to Corporal Klinger, is a major production, requiring meticulous preparation. It did not begin with the Swift Boat ads.

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http://www.nytimes.com/2004/09/05/arts/05RICH.html