Reply #12: Are you kidding me?

[Stephanie]

It's all about image and branding. For the pros, anyway.

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http://abcnews.go.com/Story?id=4114520&page=1

The Texas advertising guru and branding whiz, who spent most of October on a spiritual soul quest, trying to reconnect with "the heart of America," has been tapped for a bigger role in Sen. Hillary Clinton's presidential campaign.

Roy Spence, 60, a longtime friend of the Clintons, is the quirky Austin-based advertising legend who coined the phrase "Don't Mess With Texas," and developed the Southwest Airlines slogan, "You are now free to move about the country."

He was with Clinton at her Chappaqua, N.Y., home yesterday, after she flew in overnight from New Hampshire and met with her team to develop a campaign strategy for the next four weeks of key primaries.

Spence was active early on in the campaign, but will now take on an even greater role, inputting how to rebrand Clinton's message to voters.

"Hillary wants somebody in there that is going to comprehend what messaging conversations are being had, and how things are being formulated," a Clinton campaign insider told ABC News.
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