Reply #9: People who can afford to purchase the product.

[Cleita]

I mean do you really think workers who build yachts should be able to buy them?

I have to say that the products I sold, first beer and spirits, and then books, were affordable by my employees. Also, in the case of the first, they weren't allowed to drink where they worked, however, I could take a 150% markup on the product. In the latter I gave my employees, the wholesale price plus sales tax (law required it) as a perk, although I could only take a 15% to 20% markup on that product, so that was essentially their discount. I always felt though that employees, not stockholders, should be the beneficiary of profits on the quarterly returns. Of course in the case of loss, I don't know how one could work that out. The loss being that the overhead and taxes exceed the gross profit.