Reply #43: It's marketing. It's a counterattack to the oil company meme that "cool cars" must burn gas.

[Xithras]

Besides, fast cars are fun. Staid and practical has its place, but if that's all it took to dominate a market, we'd all be driving Volvo's and mini-vans. If you want electric vehicle technology to take over the automotive world, you have to adapt it to ALL aspects of the market. There is a place for electric commuter cars AND electric supercars. You need electric minivans AND electric Maserati's.