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I do a lot of international travel, and one of the things that strikes me is that signage in a lot of countries, and not just in tourist areas, seems geared toward the idea that not everyone speaks one language.
What's really amazing is that even in airports in the US, the English itself can be awful, confusing and ambiguous.
I feel sorry for international travelers arriving at the Philadelphia "International" Airport, although the guys who manage the customs and immigration line at O'Hare deserve an award in the "Shout English Louder And Slower" department of cross-cultural communications.
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