http://www.washingtonpost.com/wp-dyn/content/article/2008/12/13/AR2008121301726.html?hpid=topnewsIn the 26 years since the weekly radio address became a modern White House staple, presidents have often treated the speech to the nation as a task to be endured rather than an opportunity.
Not so with President-elect Barack Obama, who has been using his four minutes of weekend airtime not only to speak directly to the American people, but also to create news.
Yesterday, Obama used the address to announce Shaun Donovan, New York City's housing commissioner, as his nominee to head the Department of Housing and Urban Development. Obama has previously outlined a series of specific proposals aimed at reversing the nation's economic torpor, and he sketched out a plan to save or create 2.5 million jobs over the next two years.
Dan Pfeiffer, the incoming White House deputy communications director, said Obama will continue to use the addresses "to make significant news."
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"One of the fundamental precepts of our campaign was to use the new technology to reinvigorate our democracy. That's a commitment we will bring to this administration," senior Obama adviser David Axelrod said.