Disney Joins Forces With the Nature Conservancy to Plant 2.7 Million Trees

[katty]

Disney Joins Forces With the Nature Conservancy to Plant 2.7 Million Trees

more:
http://www.marketwatch.com/news/story/disney-joins-forces-nature-conservancy/story.aspx?guid=%7BCF1578FC-C444-4B91-9C3E-63E40F0FF343%7D&dist=msr_8

BURBANK, Calif., April 29, 2009 /PRNewswire-FirstCall via COMTEX/ -- Walt Disney Studios Motion Pictures has arranged with The Nature Conservancy to plant 2.7 million trees in Brazil's Atlantic Forest, one of the planet's most endangered rainforests, it was announced by Dick Cook, chairman, The Walt Disney Studios. In keeping with the Disneynature EARTH's themes of protecting the planet and its wildlife, Walt Disney Studios volunteered to plant a tree in honor of every moviegoer who saw the film during its first week of release. The motion picture grossed an impressive $16.1 million at the box office during week one and broke an opening day record as well as an opening weekend record for a nature documentary. The film also garnered the highest praise from critics and moviegoers alike.
Through its campaign to Plant a Billion Trees ( www.plantabillion.org), The Nature Conservancy, one of the world's leading international conservation organizations and its local partners are working to reforest 2.5 million acres of land and re-connect more than 12 million acres in Brazil's Atlantic Forest, one of the planet's most endangered and ecologically significant rainforests. This restoration effort will allow hundreds of plants and animals to re-colonize their former habitats and will protect vital watersheds.
Commenting on the announcement, Cook said, "We're proud to be working with The Nature Conservancy, one of the world's most effective conservation organizations, in planting trees in the endangered Brazilian Atlantic Forest. Through the Conservancy's Plant a Billion Trees campaign, we have an opportunity to honor those who supported 'EARTH' by making a tangible and lasting contribution to conserving globally-significant wildlife habitat. Our goal with Disneynature is to entertain and inform moviegoers about the wonders of our planet, and encourage

[MasonJar]

1. It is about time the Disney Co. did something worthwhile, a little

break one presumes from lining their own pockets and disparaging dems. Good for the Nature Conservancy for bringing this action about.

[katty]

2. yeah about time!

[The Sushi Bandit]

5. Disney gives back a lot!

I was involved in VoluntEars http://disney.go.com/disneyhand/voluntears/
I is a great program!

also did you know they were the 1st studio in hollywood to give benifits to same sex partners??

[Baby Snooks]

3. And a century from now...

These billion trees cannot replace a billion trees in our rainforests simply because it will be 100 years before they form a new canopy which is essential to the ecosystem of a rainforest.

And a century from now, much of the Amazon basin will be under water - the result of climate change which in part will be the result of having removed the existing canopy. But it sounds good, doesn't it?

This reminds me of the mindset of one socialite who has raised a lot of money for one of these "save the rainforest" organizations and then of course was so proud to show off the floors in her new home. Floors made of rare and exotic woods. From the rainforests of Brazil.

[katty]

4. indeed! it's good for PR, glad they are planting something

that will 'grow', as the big dumps of crap continue to sink into landfills.