Disney Joins Forces With the Nature Conservancy to Plant 2.7 Million Trees
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http://www.marketwatch.com/news/story/disney-joins-forces-nature-conservancy/story.aspx?guid=%7BCF1578FC-C444-4B91-9C3E-63E40F0FF343%7D&dist=msr_8BURBANK, Calif., April 29, 2009 /PRNewswire-FirstCall via COMTEX/ -- Walt Disney Studios Motion Pictures has arranged with The Nature Conservancy to plant 2.7 million trees in Brazil's Atlantic Forest, one of the planet's most endangered rainforests, it was announced by Dick Cook, chairman, The Walt Disney Studios. In keeping with the Disneynature EARTH's themes of protecting the planet and its wildlife, Walt Disney Studios volunteered to plant a tree in honor of every moviegoer who saw the film during its first week of release. The motion picture grossed an impressive $16.1 million at the box office during week one and broke an opening day record as well as an opening weekend record for a nature documentary. The film also garnered the highest praise from critics and moviegoers alike.
Through its campaign to Plant a Billion Trees ( www.plantabillion.org), The Nature Conservancy, one of the world's leading international conservation organizations and its local partners are working to reforest 2.5 million acres of land and re-connect more than 12 million acres in Brazil's Atlantic Forest, one of the planet's most endangered and ecologically significant rainforests. This restoration effort will allow hundreds of plants and animals to re-colonize their former habitats and will protect vital watersheds.
Commenting on the announcement, Cook said, "We're proud to be working with The Nature Conservancy, one of the world's most effective conservation organizations, in planting trees in the endangered Brazilian Atlantic Forest. Through the Conservancy's Plant a Billion Trees campaign, we have an opportunity to honor those who supported 'EARTH' by making a tangible and lasting contribution to conserving globally-significant wildlife habitat. Our goal with Disneynature is to entertain and inform moviegoers about the wonders of our planet, and encourage