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Edited on Tue Mar-09-04 10:46 AM by americanstranger
I met both of them at Democracy Radio 2 years ago. Both of them were pretty brilliant as human beings, and both were extremely vocal in what they thought needed to be done to bring liberals to national talk radio.
Many of both of their ideas have been brought to bear with Air America.
After that meeting, I ended up contributing to Randi's program and web site. TBTM ended up doing the news for Malloy for nearly six months. It is/was an honor to be associated with both of them.
Malloy was a ratings winner in Chicago before he was dumped by WLS, and his unceremonious dismissal was proof that he was hitting a nerve with someone.
Randi was such a winner in South Florida, Clear Channel ended up hiring her as a form of damage control. She's been number one not only in the talk format in her market, but across all formats - she regularly rates higher than news or music stations in her time slot, and she cuts across all age demographics as well.
There seems to be some bitterness that Randi got the Air America gig, while Mike didn't. But we have to disconnect and look at the market realities of why things turned out that way, and I think it boils down to a question of style.
Malloy's 'edginess' was the big attraction among liberals (I know that's what attracted me to him in the first place - his intensity nearly melted my computer speakers on a number of occasions). But it was a negative in a lot of respects, too. It's widely known that a big reason given for his dismissal from WLS was that he was 'too edgy.' And I think that factored into Air America's decision to hire Randi and not Mike. As someone mentioned elsewhere, Air America might be scared of Malloy to a degree. I'm not saying that's right or justified, I'm just saying that it's a possibility.
Randi's connection with the WPB community is extremely deep - she's supported the Young Democrats, she's collected toys for Christmas and school supplies for kids. The listeners in WPB are extremely loyal to her, and I think that Air America noticed that, as well. Nothing talks in radio like consistent ratings.
And she gets silly on occasion, too. Silly works well on radio, that's a fact. And while Air America looks to attract liberals and moderates with a combination of information and comedy (that's why Franken is the main attraction and why Liz Winstead got a gig), Randi would seem to be a better fit.
And again - I'll voice my respect and admiration for Mike Malloy and Kathy Bey to anyone who will listen. No one does take-no-prisoners liberal radio like Mike does, and I'm sure he'll be back on the air before long. He's just too good to go missing for long.
But it's my guess that Air America didn't pick Malloy up because he doesn't fit the profile they're trying to create with the network. I spent a lot of time in the music industry, and I can tell you there have always been instances of great bands who just never got signed.
And as TBTM gets more involved with the radio industry, I see the same thing there. But that's really no reason to disparage one talent over another. Let's be glad that someone's actually trying to get a network like this off the ground at long last.
-as
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