Yay! Now I don't have to cancel my WoW subscription in disgust!
Article at BBCSynopsis:
World of Warcraft (WoW) is the hottest selling massively multiplayer RPG in the world with some 5 million players worldwide. MMORPGs have a very strong social component to them, so interactions between players has a large impact on your playing experience.
Guilds are the primary social organization in WoW. Any group of friends can start a guild, and although guilds can help you achieve certain things in the game, the primary focus of guilds is the friendships that arise from it.
Unfortunately, in a game with this many players interacting with each other, there's a lot of homophobic language used. To Blizzard's credit, they do try to clamp down on it when it is reported, but there's simply too much of it going on and Blizzard only has so many employees monitoring this sort of thing.
Naturally, GLBTs prefer joining guilds where they know they won't have to listen to "that's so gay!" in guild chat all day long. Someone tried advertising for such a guild and was accused of "sexual harrassment." The Blizzard employee who accosted her even threatened to revoke her gaming account.
I'm sure I must have started a thread on this board somewhere because I was mad as hell when I first heard of this.
Thankfully, Blizzard did the right thing and apologized to those involved (see above link).