I was just surveyed by Nielsen

[bbinacan]

and I found it odd that they asked a number of questions about my phone. Was it a cell? Did I use my phone line for anything else? Fax, internet access. I said that it was tied into my Direct TV service. She said she needed a yes or no answer. Since DTV was not an option, I said no. Nielsen tracks TV viewing, so why the questions about my phone usage. Can anyone explain this?:shrug:

[Orangepeel]

1. It's a big company

If it was AC Nielsen, they do all kinds of consumer research. If it was Nielsen Media Research (they are both subsidiaries of the same company), it seems a little odd, but, again, they do more than just TV. Maybe they were researching the viability of cell phone ads.

I kind of like being surveyed </weird>

[bbinacan]

2. I like being surveyed too, must

be an ego thing we have. You know, someone asking what you think about things. Maybe we're just weird.:smoke:

[LeftyMom]

3. They're probably trying to figure out how much weight to place on phone

surveys. As more and more people use cel phones exculsively, screen calls and communicate in other ways there's a lot of concern that phone surveys aren't getting usefully representative samples anymore.

[bbinacan]

4. I hadn't considered that,

thanks. That makes sense. But why ask about whether I use my line for fax or internet use?

[LeftyMom]

5. Because if you're using it for an office machine

you're less likely to use it regularly for voice communication, I'd think.

[bbinacan]

6. But why do they need to know that? And

she previously asked how many lines I have(one) and was it a business line(no). I'm totally confused.