The 3D web: not quite what I had in mind

[Teaser]

'd be lying if I said that the thought of visiting Carl's Jr. or Hardee's Web sites had occurred to me in the past. In fact, I'm not really sure why anyone would visit a site devoted to a fast-food chain, except for the occasional promotion or contest.

That said, maybe I'm missing out on some great technological breakthroughs. After all, CKE Restaurants, the company that owns both chains, has heralded the fact that it "partnered with Web pioneers, ExitReality, to offer the new technology, which allows users to experience traditional, 2-dimensional Web sites as 3-dimensional spaces." Yep, Carl's Jr. and Hardee's are pioneering 3D web apps to bring people the type of Internet experience they've been craving all along: the consumption of virtual-world lamp-heated burgers.


I love Second Life, but this one doesn't sound nearly as cool....


http://www.appscout.com/2008/05/carls_jrhardees_revolutionize.php