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Phase I: Sell land!
Need some press about the healthful waters. Print up a prospectus about our Intergalactic Spa: an artists conception of a lushy vegetated Sky Dome with coeds splashing happily in the Healing Pool. A bit of buzz about the coming real estate boon on the Red Planet. The deeds will sell themselves
Phase II: Merchandize!
Bringing the wonderful waters back to Earth to benefit non-colonists! Niche group bottling: for spiritualists, a free Civil War ghost in every bottle; syringes pre-filled with Martian saline, for those folk who simply must squirt salty water on the shoes of librarian patrons; etc etc
Phase III: Scientific Charity!
Not selfishly keeping this miracle to ourselves. A charity drive to fund our independent scientific team as they seek to discover Just what is it that makes salty Mars water so beneficial and invigorating?
Phase IV: Sell the Puppy!
Hostile takeover! Reluctantly forced to divest all our holdings of Mars Spa and Water to eager investors. $$$!
Phase V: Toxic Tort!
Oh, dear! Miraculous water actually unsafe. Landowner lawsuit against Mars Spa and Water to force clean-up. Wastes can only be shipped to Jupiter. Big big contract!
Phase VI: Retirement!
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