MDN:Politicos Use Email To Get Out The Vote and Rake In the Cash

[mia]

http://www.mediapost.com/dtls_dsp_news.cfm?newsID=259658

..."Email is now dwarfing what we're doing in online advertising," says Roger Stone, President and CEO of political consultancy Advocacy Inc. His company is matching voter registration data to email addresses to promote automated absentee ballot programs and voter registration programs on behalf of his clients. Once appended, individual records could include names, physical and email address, party affiliation, voting history, age, gender, ethnicity and even marital status....

In the first three days since publicly anointing Edwards, the Kerry campaign raised $3.3 million over the Internet, compared to the $12 million the campaign collected via the Web in June, according to a July 12 AP report. Most of Kerry-Edwards campaign emails, like most of all emails sent by political campaigns and advocacy groups, feature links to donate online....

"There's a growing anxiety about the block of voters out there not being reached by TV, billboards and print," says Bigfoot Interactive's DiGuido. He calls them "the e-voting public," and contends that reaching them through the Internet and email "could be the tipping point during the election."