if I could just resist the plasma TV
http://www.guardian.co.uk/g2/story/0,,2249499,00.htmlLike many people, I continue to feel smug about not buying a plasma TV. While all around are "upgrading", I am sitting tight, telling myself it's better for the planet if I wait until my old one dies. It's also much better for my self-image. An individualist, I am repelled by mass consumer movements. The thought of so many people trading up simultaneously is as unnerving as the sight of their discarded boxes on the street. They don't care what happens to their old faithful. For me, the chunky square box looks fitting in our 70s sitting room. We didn't upgrade the decor when we moved in because I preferred the cracked paint and pine shelves to the less characterful alternative. A made-over room would be less redolent of my nonconformity and refusal to submit to a herd mentality.
The post-sales slump is a good time for the publication of Enough, by John Naish, with its anti-consumerist message, and £16.99 seems a small price to pay for advice that can override the "primitive brain wiring" that spurs us to dissatisfaction. Naish admits that the art of sufficiency is a tricky one to master but necessary - the only way of ensuring our survival. If we don't learn to be content with what we have, and continue seeking more, we will be dumped on the "cosmic ash-heap". I am pleased that he has no truck with the deluded eco consumerist, who thinks saving the planet is simply a matter of switching brands. The yummy mummies in their "ethical" Ciel dresses are rightly seen as part of the problem.
Naish is not looking for easy answers. He genuinely wants us to pitch our tents outside the consumer economy and would be horrified to think that "enoughism" might end up as another lifestyle option. He hates the thought of consumers being caught on the horns of false dilemmas - forced to choose between two marginally different variants of the same thing - but I can't help feeling the choice between over-consumption and enoughism is simply one of degree.