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Edited on Sun Apr-20-08 01:01 AM by tom_paine
"doomers" or "deniers".
By doing so, we immediately disdain by categorization, and consequently, get further away from the science and the hard data.
There are no easy answers here, especially as the Global Warming/Climate Change and Peak Oil debates (to name two of our biggest among many) have attracted political and multi-billion dollar forces lining up on one side, using the latest techniques in advertising, marketing, and PR, or as I like to call it the currently very powerful Science of Lying or the Science of Deception.
But, ignoring that for a moment and all things being equal, it is these categorizations which are detrimental to the debate.
As I have said in E/E many times before, biological processes, as opposed to physical or chemical processes, sort of have a asymptotic "evidentiary curve". In chemistry or physics, 100% certainties abound, and I mean 100% certainties. If one heats ultra-pure water to a certain temperature at a certain pressure, it will boil at the same temperature 100% of the time. If one mixes 1 mole of Sodium and 1 mole of chlorine (I'm not a chemist, so I cannot say the exact methodology for making "table salt") at X temperature and pressure, it will combine to make the same amount of aforementioned table salt 100% of the time.
In biology and all studies of ultra-complex systems, it isn't like that. Rather the evidence increases logarithmically from a % viewpoint, asymptotically from a graphic viewpoint. One can approach 100% certainty - 1% 10% 90% 99% 99.9% 99.99% and so forth, but that kind of physical sciences ironclad 100% reproducibility, can never be gained.
As a result, you couldn't have a Climate Denier-type Industry for Boyle's Law, because it is too easily 100% reproducible. But, with biology or climatology or any of these ultra-complex sciences which defy 100% proof, someone can always metaphorically drive a truck through even a 0.000001% uncertainty by arguing to the uninitiated that "uncertainty is uncertainty".
The more scientifically illiterate a society is, the easier such PR is. Unfortunately, current day Imperial Amerika is probably one of the most, if not the most scientifically illiterate of the modern industrialized nations. Certainly periodic educational studies repeatedly confirm this, though, as with all complex systems, 100% proof of such cannot be made, only increasing orders of magnitude of "suggested evidence" 90%, 99%, 99.9% and so forth which each independent study conducted from different angles and methodologies.
But I am falling down the rabbit-hole of my own point here, and violating my own stricture that for the purposes of this discussion, we must ignore the multi-billion Climate Change Denier theory borne out of the self-interests of the wealthiest segments of our society in the various extractive industries.
Getting back to my original thesis of this post and ignoring the lucrative Climate Change Denier Industry:
We feel confident because, by this time, we are on the 90% side of the equation these days (some might say the 99% side, but these things are not quantifiable). But the fact of the matter is that if we ever start rejecting ideas strictly because they come from the side opposite ours, we lose scientific objectivity.
Because in the end, there is no "doomer" side and there is no "denier" side (remember, we are speaking of the science and ignoring the Climate Change Denier Industry for the purposes of this discussion). Just the hard data and what will happen in the future, which is really just the hard data we have not yet gathered.
And the minute any of us starts dismissing data simply because we categorize one side or the other as doomers or deniers, we do nothing but blind ourselves.
But, that is all things being equal. And all things being equal, there is most definitely a chance, even if it is by now reduced to 10, 1 or even 0.1% that something which to us would appear to be a ludicrous and unbelievable deux ex machina is going to mitigate the impact of Climate Change and even Peak Oil.
We can't see it from here, just as the hard data suggested to Paul Ehrlich in the 70s that there was a 90% chance we would have mass famines by the late 1980s, and he could not see what kind of crazy deux ex machina could save us from that. Turned out that the massive leaps in the sciences of genetics and the Green Revolution was such a deux ex machina, at least temporarily.
So it's still possible, even at this late date, that a similar unknown force or technological advance will provide another "Ehrlichian" deux ex machina, even if it is only a 1% chance.
Unfortunately, all things are not equal and it is clear massive monetary forces have been brought to bear on the denier side, hence the massively profitable Climate Change Denier Industry of which Al Gore mentioned in his movie "An Inconvenient Truth". Only through massive application of wealth and power could you have a situation where 99% or higher of peer-reviewed publications accept human-caused warming as a near-certainty (as near as you can get with a complex science like climatology which is still really only in it's infancy compared to, say, chemistry or physics which are 300-400 years old), while "mainstream media" is much closer to a 50-50 split.
That also muddies the discussion, which is it's intent, but in many ways it weakens the "denier" side itself by drawing it away from the scientific data and to the advertising/marketing/PR side of things, and these things are the antithesis of hard data. Bill O'Reilly vs. Carl Sagan, if you will.
Carl has the scientific literacy and the hard data on his side, but Bill has a "megaphone" that is a million times more powerful and cash reserves pouring into his side at a rate of ten million X compared to Carl.
Which brings us full circle to the Conundrum of Totalitarianism (as I call it), as it applied to Modern Amerika. In the olden days, before advertising, marketing and PR existed in a media saturated social environment, various scientific factions battled each other on a more level playing field. Sure there's ego and all the human frailties involved. Science doesn't always get it right, but unlike religion and politics, it has mechanisms for true peer-review and self-correction.
There is a fantastic account of one such example in "Under a Green Sky" by Peter Ward, regarding the Impact Theory of Cretaceous extinction vs. the older theories that preceded it. Science and scientists are not immune from human frailties, but because of the unique nature of the scientific method, prior to the advent of the things I mentioned in the last paragraph, science usually worked it out in our ongoing asymptotic evolution of knowledge, 1, 10, 90, 99, 99.9, 99.99 and so forth.
But NOW, throw in these massive forces of money and power, media saturation and PR, and the entire system is upset.
But that is the nature of aggressive PR, to put it's "enemies" on the rhetorical defensive, to use the asymptotic nature of the evidentiary curve of biological and ultra-complex sciences to squirt rhetorical ink into the water, taking comfort the fact that the lie is wrapped around the grain of truth, that from a scientific viewpoint there IS a chance, however slim and getting slimmer, that Climate Change or Peak Oil is somehow wrong.
To the Climate Change Denier Industry, immensely lucrative and immensely more powerful than the scientific community as a whole, let alone the single discipline of climatology, hard data points such as the recent discovery of the methane releases in the Arctic Ocean are just the issue du jour of the doomer community, rather than one in a massive series of hard data points which together make up the whole scientific picture.
PR is also designed to create "no-win" situations for it's opponents, so that if scientists do acknowledge the asymptotic nature of the evidence, the Climate Change Denier Industry screams, "See? They admit they are not sure!"
If the scientific community exposes the Climate Change Denier Industry anbd rhetorically hits back, then it screams, "Look, they are disregarding their own skepticism out of self-interest by saying future warming is a 100% certainty! They are hypocrites who should not be listened to!"
As I said, the no-win situation.
I am reminded of what Carl Jung once said, something which I believe has now been revealed by the last half-century to be more akin to prophesy than mere prediction. What Jung said was that future wars (and here I expand the definition of 'wars' to include bloodless battles, as well, for the purposes of this discussion) would not be nations against nations but human beings against our psychoses. In this case, the deliberately cultivated psychoses accessed through advertising, marketing and PR wielded by the powerful in a media-saturated environment.
Whew! I'm a-rambling now, eh? But what to do about the "no-win" situation created by the multi-billion-dollar Climate Change Denier Industry that muddies the waters and forces us to make a choice between proper scientific skepticism in the face of an multi-billion advertising/PR campaign which lends said campaign unwarranted legitimacy or proper indignation and outrage at the twisting of the scientific method and the abuse of the reality of the asymptotic evidentiary curve that plays right into the hands of the hypocritical advertising/PR program by ignoring the scientific truth that there IS the chance, however small in the face of the evidence, that the science is incomplete or incorrect?
What to do about an Industry which makes hard data easily dismissable as an issue du jour or which turns dwindling uncertainty into massive uncertainty by painting the other side as "doomers", thu dismissing everything they have to say in one fell swoop?
Because one of the main tenets of good advertising/marketing/PR is the creating of a semantic template which speaks in short declarative bursts like Arctic methane release is just a issue du jour for doomers and cannot be unpacked but by much longer qualified statements that take much longer to "unpack" the compact deception created by these semantic templates.
Phil Agre, a UCLA professor, has written extensively about this relatively new methodology, which has been the most wildly successful propaganda methodology in human history, I believe, and is now employed across-the-board by the powerful to deceive the disinterested observers in the rest of society.
Thus, we are caught in a massive catch-22, a massive no-win, and collectively at the mercy of the the PR industry, wherever it chooses to "point it's massive rhetorical cannons of deceptions and half-truths".
Damn it, I don't know the answer, I can only see the question. And we collectively are more at the mercy of the advertising, marketing and PR industries, used as blinder and bludgeon by the powerful through the delivery system of media saturation, than any human beings ever were.
What do we do? As long as there is even a 0.00000000000001% doubt, this template still applies, where each contradictory (to the PR program) data point is just a fad, and issue du jour to be dismissed with a rhetorical flick of the wrist, and a 95% scientific consensus can also be dismissed as a bunch of doomers with another similar rhetorical flick of the wrist?
I just don't know, but to me it seems the asymptotic evidentiary curve on whether it has been allowed to cement itself in American culture as "conventional wisdom" and tipping point of no return, without opposition when we had the chance, seems like it, too, is approaching the 90 99 99.9 side of the curve.
But that is speculation based on my own observations these last seven years.
But that is all it is. I have never hoped to be more wrong about something.
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