http://industry.bnet.com/auto/1000486/toyota-electric-vehicle-plus-new-prius-for-detroit-show/Toyota will display a battery powered electric vehicle at the Detroit auto show next month, as well as the third-generation Toyota Prius.
The introductions drive home the fact that despite Toyota’s short-term challenges, like an operating loss for the current fiscal year, other car companies wish they had Toyota’s problems. Given a virtually worldwide automotive recession, Toyota so far is getting off lightly.
Worldwide, Toyota expects an operating loss of about $1.5 billion for the fiscal year ending March 31. That would be the company’s first operating loss since Wolrd War II, but that result is a lot better than any of the Detroit Big Three can expect.
In the U.S. market, Toyota sales are down, but not as much as Chrysler, Ford and GM, so Toyota’s U.S. market share is up, to almost 17 percent through 11 months, according to AutoData Corp. Toyota is the No. 2 seller in the U.S. market, behind GM but ahead of Ford.
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