Republicans won't be nudged into cutting home energy

[BridgeTheGap]

It was hailed as a breakthrough in the fight to cut carbon emissions. In 2007, researchers found that heavy electricity users cut their consumption after being told that they used more energy than their neighbours. Almost a million US households have since received similar feedback and have cut electricity use by an average of 2.5 per cent.

But a new study has identified a wrinkle in the plan: the feedback only seems to work with liberals. Conservatives tend to ignore it. Some even respond by using more energy.

http://www.newscientist.com/article/dn18860-republicans-wont-be-nudged-into-cutting-home-energy.html