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The robbers shot and killed one guy while leaving the other four unharmed. Any smart criminal knows that killing someone in the course of an armed robbery is first-degree murder, which will get you the maximum penalty anyway, so (as in the armored car robbery at the beginning of the movie Heat), once you've killed one person, you may as well eliminate any and all witnesses.
I'd say there are two plausible explanations: The first is that the robbers were, frankly, amateurs. They committed the home invasion under the belief, rightly or wrongly, that their target peddled a little marijuana, and the house would contain a distributable amount of drugs and/or money. The fact that they made off with the television is actually evidence that they were wrong about that, because if they did find drugs and/or cash, why bother taking the TV? Even a flatscreen is comparatively unwieldy and fragile to haul along in a getaway. They probably had no premeditated intent of killing Russell, and they didn't have the knowledge and/or ruthlessness to murder a woman and three children after they had killed him.
The second is that it was in effect a premeditated hit, and the intruders went through the motions of making it look like a robbery to lay a smokescreen. I'd consider this the less likely of the two, given that people who are, in effect, assassinated, are generally well known to the police, and the reasons why are pretty obvious. But maybe the police aren't fully disclosing their suspicions at this point.
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